E-Commerce Growth Strategy – Outdoor Adventure Brand
This direct-to-consumer outdoor brand came to us with a loyal but limited customer base and a modest ad budget. They needed a performance-driven growth engine that could scale profitably without relying on large ad spend. We leveraged the CONNECT Framework™ to deliver high-leverage results through paid media, conversion optimization, and lifecycle marketing.
2018
E-commerce
Challenge
Scaling a niche Shopify eCommerce brand in a saturated outdoor market 🧗
Maximizing impact with a lean media budget ($6,000/month) 💰
Increasing storewide conversions and boosting retention across the customer journey 🔁
Results
📈 6.5x Return on Ad Spend over 12 months
💰 $72,000 in ad spend → $468,000 in tracked ad revenue
🚀 500% increase in eCommerce sales
💬 Lifecycle email & SMS campaigns driving 30%+ of total revenue
6.5X
Return on Ad Spend
25%
Increase in user retention
84%
Increase in time spent on website
Process
Performance Marketing (Google + Meta):
We deployed a $6,000/month media budget across Meta and Google Ads, focusing on funnel architecture, segmentation, and dynamic retargeting. Through consistent optimization over 12 months, we generated $468,000 in tracked revenue—a 6.5x return on ad spend.
Conversion Rate Optimization (CRO):
We audited the brand’s Shopify storefront and recommended UX updates and messaging improvements across product pages and checkout flows. These adjustments significantly improved user flow and conversion efficiency—ensuring the ad traffic converted at scale.
Email + SMS Automations:
Using Klaviyo for email and Attentive for SMS, we launched a full lifecycle automation system, including abandoned cart flows, welcome sequences, and winback campaigns. Together, these automations contributed over 30% of total store revenue.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
By combining paid media, CRO, and automation under our CONNECT Framework™, this Shopify brand transformed $72,000 in ad spend into $468,000 in revenue—achieving a 6.5x ROAS and over 5x total sales growth. This case highlights how thoughtful, lean execution can unlock compounding growth without massive budgets.